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Visual
Exhibits
Tobacco
Industry Direct Marketing Strategies - Bars/Clubs/Entertainment
Although the Master Settlement
Agreement bans both the sponsorship of
entertainment events with a “significant”
youth attendance and the distribution
of tobacco product samples in a facility
where youth are present, both are allowed
in adult-only gatherings and facilities.
Therefore, the tobacco industry sponsors
concerts and special events in adult-only
facilities such as bars or clubs
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Brand:
Marlboro
Date Of Item: 2009
Media Type: Other
- Paper
Item Category: Direct
Mail, Motor Sports
Description: Direct
mail from Marlboro inviting the
receiver to attend a racing event,
"Marlboro Hot Laps", where
the receiver (and a friend) can
ride in a racing car with a professional
driver. The piece comes with promotional
codes to enter when you rsvp, as
well as a CD with more information
about Marlboro Hot Laps, and which
allows the receiver to rsvp online. |
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Brand:
Camel
Date Of Item: 2007
Media Type: Ephemera/3-D
Item Category:
Women, Advertisement
Description: Image
of two newspaper ads for Camel No.
9 bar/party events in Portland,
Oregon. The ad on the left uses
pink and black coloring, following
the coloring theme of Camel No.
9 cigarettes, and promotes an event
featuring the musical group, The
MisShapes. The black and white ad
on the right promotes an event featuring
a music DJ, Mix Master Mike, and
describes the event as "an
evening to tantalize, tease and
entice your restless soul". |
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Brand:
Camel
Date Of Item: 2006
Media Type: Other
- Paper
Item Category:
Direct Mail, Sports, Motor Sports
Description: Camel
direct mail in promotion of the
NOPI (Number One Parts Inc.)summer
2006 events. Includes a sweepstakes
to have your own car featured in
the NOPI shows. Piece also included
coupons and a card for a friend
to sign up for direct mail. |
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Brand:
American Spirit
Date Of Item: 2005
Media Type: Ephemera/3-D
Item Category:
Advertisement, Cigarettes - Single
Pack
Description: Collection
of materials from an American Spirit
sponsored bar event in New York
City. The event included a fashion
show and live music. Patrons were
able to obtain sample American Spirit
cigarettes and sign up for direct
mail at a booth in the main floor
of the bar. |
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Brand:
Kool
Date Of Item: 2005
Media Type: Magazine
Item Category:
Advertisement, Menthol
Description: Ad
from KOOL in promotion of the 2005
New Jazz Philosophy Tour, featuring
3 events in 14 cities. "The
evolution of sound. The progression
of music." "Presented
by KOOL. Be True". Ad featured
in Blender: August 2005. Cosmopolitan:
July 2005. Cosmopolitan (Spanish):
June 2005. Ebony: July 2005. Esquire:
July 2005. Essence: July 2005. FHM:
July 2005. Harper's Bazaar: July
2005. InStyle: July 2005. Latina:
July 2005. Rolling Stone: June 16,
June 30-July 14 2005. Time: June
20, 2005. |
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Brand:
Kool
Date Of Item: 2004
Media Type: Ephemera/3-D
Item Category:
Youth,Minorities, African American,Latino,Celebrity
Endorsement,Brand Loyalty - Product,Direct
Mail,Menthol
Description: Direct
mail in promotion of the 2004 KOOL
MIXX Soundtrack to the Street DJ
Battle competition. Direct mail
includes CD/CD-ROM with music, MIXX
event details, interactive mixing
software and interviews with hip
hop artists. Pop up is made of all
four special edition KOOL MIXX packs.
Information also includes a KOOL
MIXX website and phone number. |
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Brand:
Camel
Media Type: Ephemera/3-D
Item Category:
Brand Loyalty - Product, Smoking
Accessory
Description: Gifts
and party favors obtained from Camel’s
2002 Seven Pleasures of the Exotic
promotional parties. Camel sponsored
parties in 70 selected cities across
the United States. Advertised through
the Camel mailing list and web site,
these events invited participants
to a number of lavish themed parties
including the following themes:
Feast, Spa, Elixir, Rhythm, Carnivale,
Tabac, and Masquerade. In exchange
for having their drivers licenses
digitally photographed for mailing
list usage, guests were given free
cigarette samples and small gift
packs. |
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