Brand:
Camel
Year:
2007
Category:
Direct Mail Promotions-Promo items/Gifts Smoking Accessory-Other Special Populations-Women
Description:
Direct mail from Camel in promotion of Camel No. 9 cigarette blends, introduced in January 2007. Image (top left): Piece presented in black box packaging, with floral graphic design and the pink No. 9 logo
(top right): direct mail introductory note
(bottom left): an offer to redeem a cigarette case found within the direct mail package, including a paper model of the cigarette case. Receivers are directed to Camel's website to enter their information and redeem the gift
(bottom right): Piece includes a model of the No.9 pack. Inside the pack are 4 Camel coupons in place of cigarettes, including 2 Buy 1 Get 1 Free style coupons.
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