Brand: Winston

Year: 1994

Category:
Direct Mail

Description:
Offer from Winston to sign up for the "Select Panel", a program used to encourage people to smoke Winston select for 90 days, and then complete 3 surveys. Incentives include two free packs just for signing up, a free carton and Zippo lighter in exchange for 75 UPC codes, and Winston Select coupons sent through direct mail. Piece comes with a sign-up form and coupons.

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