Brand: Marlboro

Year: 2005

Category:
Direct Mail
Sweepstakes

Description:
Direct mail from Marlboro, sent around May/June 2005 in promotion of trip sweepstakes. Cover: "3,500,00 Square Miles" Inside: "Where you go is up to you" "Win one of 50 custom trips or one of a million prizes, maximum value of each trip prize is $10,000" Piece also includes a small poster which is a collage of different vintage travel posters. The poster cover wrap states: "The possibilities are wide open. Here are a few ideas to get you started." Rules indicate that receivers of the mailing should enter by calling the 1 800 provided number and using the provided promotional code. Last date of entry is 8/15/05. Rules indicate that some people may enter by cellular phone text messaging, but only if their package indicates that as an option specifically. The rules imply that not all people signed up for direct mail from Marlboro necessarily receive this piece.

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