Brand:
Camel
Year:
2005
Category:
Direct Mail
Description:
Direct mail from Camel sent around April 2005. Cover features an image of "movie-premier" like lights with the welcome to "Come to a place that's famous". Inside, a drawn model reminscent of a classic Hollywood actress is shown smoking. "Find stardom at Camelsmokes.com"
The piece highlights different film related features to look for on the website, including the "2005 Famously Mellow Awards", the Camel Pictomatic Movie Poster Creator Contest, and the "So Good at Being Bad" feature on famous celebrities of the past. The piece is also a promotional campaign for the "famously mellow" Turkish Blends.
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